Lifestyle brand commercial production. Authentic storytelling that connects product to identity.
Category
Lifestyle
Client
Karma and Luck
Karma and Luck
Karma and Luck needed to build a brand story that felt authentic and connected to their audience's identity. The wellness and lifestyle space is full of brands that feel manufactured. Standing out required genuine connection and visuals that audiences could see themselves in.
We created spots that blended product with lifestyle in an authentic way. The visuals told a story that audiences could see themselves in. We avoided the overly polished look common in the category, instead opting for warm, relatable settings and natural lighting that felt more like a friend's recommendation than an ad.
Strong performance in social and influencer channels. The brand established a clear identity in the space. UGC-style reposts and influencer adoption were high, and the brand reported that the creative resonated particularly well with their core demographic in surveys and feedback.